Guides
Guides to selling wholesale and making catalogs that work
Plain-English, practical articles on line sheets, pricing, terms, photography and taking orders, written for small brands, makers and distributors.
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What is a line sheet? A practical guide with examples
The one document every wholesale buyer asks for, what goes on it, and how to make one buyers can order from.
6 min read
Line sheet vs lookbook vs catalog: which one do you need?
Four sales documents that get mixed up constantly. Here is what each one is for and when to send it.
5 min read
How to create a wholesale price list buyers can actually use
Columns, tiers, units, terms and layout: a step-by-step method for a price list that gets fewer questions and faster orders.
6 min read
How to price products for wholesale: keystone, margin and markup
Keystone, margin versus markup and a cost build-up you can reuse, with worked examples and the formulas behind them.
5 min read
Wholesale terms explained: MOQ, opening orders, net 30 and lead times
MOQ, opening order, net 30, pro forma, ship window, case pack: what each term means and how to set yours.
6 min read
How to share a product catalog on WhatsApp and take orders
PDF or link, broadcast lists, order messages and follow-ups: a practical workflow for selling through WhatsApp.
5 min read
How to make a product catalog PDF (that looks professional)
From spreadsheet to finished PDF: structure, layout, images, page size, file size and the checks to do before you send.
5 min read
Product photography for catalogs on a budget
A phone, a window and a $20 backdrop can carry a whole catalog. Here is the setup, the shot list and the edit.
6 min read
How to sell wholesale to retailers: a step-by-step guide for small brands
From wholesale-ready pricing to your first stockists and reorders: the steps small brands follow to get into stores.
7 min read
How to make a price list in Excel (and when to move beyond it)
Set up, format and print a price list in Excel, with the formulas that save time and a checklist before you send it.
6 min read
How to write a price increase letter to customers (with a sample)
New prices, notice periods, a sample letter and a checklist for telling stockists your prices are going up.
8 min read
Free tools to go with the guides
- Wholesale price calculatorCost to wholesale and retail price
- Margin calculatorGross margin and profit per unit
- Markup calculatorMarkup %, selling price and conversions
- All free toolsEvery free calculator in one place
- Line sheet makerWholesale line sheets with MSRP, MOQs and terms
- Price list makerClean price tables grouped by category
- Product catalog makerPhoto catalogs as a PDF or link
Your next catalog is ten minutes away.
Open the maker, add a few products and download a PDF. No signup, no credit card.